Vuforia Engine

The World’s Most Widely Deployed AR

Over half a million developers have chosen the advanced computer vision, calibrated performance and cross-platform reach of Vuforia Engine, making it the most popular AR on the planet.

Market-leading Augmented Reality Technology

PTC's leading Computer Vision in Vuforia Engine delivers robust and precise AR experiences in a variety of environments.

Creative Empowerment

The robust technology offered by Vuforia Engine lets developers freely build branded AR for new or existing applications.

Maximum Reach

We support AR devices such as phones, tablets and headsets across leading platforms to reach the largest audience.

Advanced Vision

Vuforia Engine offers dynamic Object Recognition and can perceive images, 3D models and environments to provide development flexibility.

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“AR technology is here and now, and companies of all shapes and sizes are utilizing it to change the way work gets done and to drive better outcomes.” - IDC

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Explore how Vuforia Engine allows you to attach digital content to specific objects

Model Targets

Model Targets recognize objects by shape using digital 3D models. Place AR content on a wide variety of items like industrial equipment, vehicles, and toys.

Image Targets

Image Targets are the easiest way to put AR content on flat objects such as magazine pages, trading cards and photographs.

Multi Targets

Multi Targets are for objects with flat surfaces and multiple sides, or that contain multiple images. Perfect for product packaging.

Cylinder Targets

Cylinder Targets enable you to place AR content on objects with cylindrical and conical shapes such as soda cans, bottles and tubes with printed designs.

Object Targets

Object Targets are created by scanning an object, perfect for toys and other products with rich surface details and a consistent shape.

VuMarks

VuMarks allow you to identify and add content to series of objects. They’re a great way to add information and content to product lines, inventory and machinery.

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