2023 Trade Show Preparation Checklist

With only one month left of 2022 it’s the perfect time to get ahead of the competition by starting to plan your 2023 trade show strategy. In person events are set to be in full swing again this year after the past few years of separation.

To have success in the modern trade show, exhibitors must ensure their displays are attractive, engaging, and immersive. The modern customer expects an experience that keeps them engaged and leaves them feeling confident in you and your product. There is no better way to provide a memorable experience than incorporating digital. We’ll explore our top simple ways to make your trade show experience a hit, and how we can make them happen.

Your 2023 Trade Show Preparation Checklist

1) Eye catching display

The first step to a successful trade show experience is ensuring your kiosk catches attention. Follow our checklist below to ensure your display is eye-catching and appealing to your target market.

_ Signage is visually appealing and includes verbiage to attract your target customers

Adequate signage that is exciting and easy to digest will be the first thing your attendees notice. Use colors and graphics in moderation and be sure to include key phrases that appeal to your target customers. Offer a short description of your services or your mission statement to get attendees interested. Ask us for help creating the perfect eye-catching signage.

_  Colors and graphics are used in moderation and work in harmony

Choose colors for your kiosk or booth that match your brand and work harmoniously to be appealing but not overwhelming. Graphics are an excellent tool to catch attention. We create engaging graphics that display your key products.

_   You’re using videos

Nothing catches the eye more than an interesting video. Create a short digital advertisement for yourself, highlight your top developments, most successful projects, and glowing customer reviews. Videos are the most engaging way to highlight yourself and show potential customers what you’re capable of. Our team provides unique marketing tools that showcase your best work.

Videos are the ideal sales tool and can be used on kiosks of all sizes, from full sized booths to turn key tablets. Videos can also be easily distributed to potential customers through as little as a custom QR code.

2) Engaging pitches

Your team needs digital tools to deliver an engaging pitch and get customers excited about you. Below are some simple tools to bring more life to your conversations with customers.

_ You have hands-on product demonstrations

Using your CAD Data, we can create 3D models of your projects or products, allowing customers to explore every aspect and component using as little as a handheld phone. Whether through a downloadable application, or a mounted device, interactive technology allows your team to easily showcase the most important aspects of your services or products, in a fully engaging and immersive way. When customers have the opportunity to use their own hands to explore a potential investment, they feel more secure and confident in their choice.

A bonus here is that your target audience is able to gain a deep understanding of what you have to offer without the hassle and expense of transporting large and complex equipment to your physical location.

_ You’re using Immersive applications/technology

Immersive technology can be incorporated in any step of the trade show experience, and are accessible through as little as a standard handheld device. Immersive experiences use extended reality (AR, VR, and MR) to offer your target audience a memorable and engaging conversation. Incorporating immersive technology can be as simple as providing an interactive digital application for your customers to explore, or an entire virtual reality setup to fully immerse your customer in your custom environment. Applications are designed to operate across all digital tools, from a full size kiosk to mobile devices.

See below how we created a digital walkthrough of Hannibal technologies warehouses and ask us about all your options to adopt immersive!

_ You have a short advertisement about yourself on hand

Highlight your services, showcase successful projects, and show customers what you’re capable of with a short video advertisement. Thorough video advertisements are engaging and memorable and make the sales experience easier for your employees.

3) Extensive employee preparation

_ Your team is fully trained and prepared to represent your company

Ensuring your team is thoroughly trained before walking through the doors of a trade show is crucial to your success. Team members should be able to answer any question a customer may have with speed and accuracy. Training using immersive technology is proven to heighten engagement, improve information retention, and ensure employees are fully confident while describing your products and services. IQ3 Connect offers unique, immersive training experiences customized to your needs. Hands-on training modules ensure your team has the most thorough understanding possible before even hitting the road to their next show.

4) Take home material

_ You’re offering unique take-home material

Offering take-home material ensures your customer keeps you in their mind, and has a way to contact you when they’re ready. Business cards are useful, but ultimately a thing of the past. Provide your customers with a unique take-home by developing a downloadable application or providing an easy to use QR code at your booth with all your important information. The modern consumer spends the majority of their time networking through technology and social media, place your information directly into their phone to see the most interaction. Ask us about simple applications to showcase your products and services that can be transferred to your target customers in seconds.

Connect with us to start preparing for your best year of trade shows yet.